Wear the vibe.
Knitwear made by hand in Gujranwala. Premium yarn. True gauge. Built to last.
Shop the collectionHand-crafted in Gujranwala, Pakistan. Built for the man who knows the difference.
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Customer favourites
The Ashford Cardigan
The Ashford Cardigan
The Ashford Cardigan (Navy)
The Ashford Cardigan (Navy)
The Ardenne Half-Zip
The Ardenne Half-Zip
The Regatta Half-Zip
The Regatta Half-Zip
The Waverly Half-Zip
The Waverly Half-Zip
The Merrick Half-Zip
The Merrick Half-Zip
The Ardenne Half-Zip (Black)
The Ardenne Half-Zip (Black)
The Merrick Half-Zip (6235)
The Merrick Half-Zip (6235)
How it wears.







Made by hand. Made to last.
Every piece is knitted in Gujranwala by craftsmen who have spent a lifetime at the machine. Premium yarn, true gauge, finished and checked by hand before it carries our name.
Inside the factoryEvery claim, checkable.
Premium Yarn
Long-staple fibres selected for softness and durability.
True Gauge
Knit at the right tension. Holds shape wash after wash.
Hand Finished
Every piece checked by hand before it ships.
Pre-washed
Garments are pre-washed before they leave Gujranwala. What arrives is the finished size.
Made in Gujranwala
A city built around knitting hands.









